{"id":621,"date":"2025-02-26T10:17:36","date_gmt":"2025-02-26T10:17:36","guid":{"rendered":"https:\/\/ves.staging.garden\/rivoluziona-il-tuo-francese\/"},"modified":"2025-03-12T08:27:54","modified_gmt":"2025-03-12T08:27:54","slug":"institut-francais-italia","status":"publish","type":"post","link":"https:\/\/ves.staging.garden\/en\/institut-francais-italia\/","title":{"rendered":"Revolutionize your french"},"content":{"rendered":"<p>The\u00a0new campaign created to promote the courses and the other services of the<strong> Institut fran\u00e7ais Italia<\/strong>\u00a0is based on the new central concept of &#8220;<strong>Revolution<\/strong>&#8220;.<\/p>\n<p>We all know about the French Revolution, and France is a lively country indeed, fostering innovation in the cultural and social spheres.<\/p>\n<p>We chose to use the concept of Revolution with reference mainly to the private sphere, focusing on &#8220;growth&#8221; and change. Studying French in THE center of excellence in Italy, the only institution part of the French Embassy (a true corner of France in Italy) is in fact a way to <strong>revolutionize your work curriculum, and to grow on a personal level<\/strong>.<\/p>\n<p>The graphic strategy was based on the development of visuals with abstract, delicate, almost dreamlike features, to represent individual growth. Each visual with a strong symbolic value is customized for each area of \u200b\u200bactivity of the Institut fran\u00e7ais: Courses, Certifications, Culture.<\/p>\n<p>At the center there is a symbolic character who, through the offer of IF Italia, has the opportunity to expand his world and his identity, both personal and professional, a transformation made evident in the dynamic posts (FB and IG minivideos).<\/p>\n<p>The posts of the social campaign created between September and October 2023 for the 4 Institut fran\u00e7ais cities (Milan, Florence, Naples and Palermo), videos (see minivideo\u00a0Brand Awareness\u00a0 and minivideo\u00a0Courses) and statics, granted excellent results in terms of average Cost Per Click on the link which reached 0.10.<\/p>\n<h3><strong>Brand Awareness Video<\/strong><\/h3>\n<div class=\"embed youtube\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Qdi8PMJcsZ0?si=X_gGiqboDtgkULsI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h3>Courses video<\/h3>\n<div class=\"embed youtube\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qojq28a2kQs?si=mwUgz69B3DOunG86\" width=\"100%\" height=\"auto\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0new campaign created to promote the courses and the other services of the Institut fran\u00e7ais Italia\u00a0is based on the new central concept of &#8220;Revolution&#8220;. We all know about the French Revolution, and France is a lively country indeed, fostering innovation in the cultural and social spheres. We chose to use the concept of Revolution with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[42,38],"class_list":["post-621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-education-en","tag-creativity-en","tag-media-planning-buying-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revolutionize your french - Vailati e Savarro<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revolutionize your french - Vailati e Savarro\" \/>\n<meta property=\"og:description\" content=\"The\u00a0new campaign created to promote the courses and the other services of the Institut fran\u00e7ais Italia\u00a0is based on the new central concept of &#8220;Revolution&#8220;. 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