{"id":630,"date":"2025-03-08T14:29:48","date_gmt":"2025-03-08T14:29:48","guid":{"rendered":"https:\/\/ves.staging.garden\/sfusi\/"},"modified":"2025-03-12T08:39:35","modified_gmt":"2025-03-12T08:39:35","slug":"sfusi","status":"publish","type":"post","link":"https:\/\/ves.staging.garden\/en\/sfusi\/","title":{"rendered":"Vino a tutti i costi"},"content":{"rendered":"<p>For the Sfusi winery, now a point of reference in the Sempione area, we created a project starting from scratch, with market research for positioning and competition analysis, study of the concept product, creation and registration of the logo, naming and an evocative pay off &#8211; &#8220;Wine at all costs&#8221; &#8211; following verification on official databases.<\/p>\n<p>We also supervised the renovation of the interiors, choosing an unconventional and elegant design.<\/p>\n<p>The winery, courageously born during the pandemic period, offers selected bottles and high-quality bulk wines, for the first time also foreign, Slovenian and French. We communicated this specificity both with local marketing activities, with large-format OOH ADV in strategic areas, and on social media and with a dedicated website. The producers were involved in ad hoc events.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-401 size-full\" src=\"http:\/\/ves.staging.garden\/wp-content\/uploads\/2025\/03\/sfusi-billboard.jpg\" alt=\"\" width=\"1002\" height=\"771\" srcset=\"https:\/\/ves.staging.garden\/wp-content\/uploads\/2025\/03\/sfusi-billboard.jpg 1002w, https:\/\/ves.staging.garden\/wp-content\/uploads\/2025\/03\/sfusi-billboard-300x231.jpg 300w, https:\/\/ves.staging.garden\/wp-content\/uploads\/2025\/03\/sfusi-billboard-768x591.jpg 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the Sfusi winery, now a point of reference in the Sempione area, we created a project starting from scratch, with market research for positioning and competition analysis, study of the concept product, creation and registration of the logo, naming and an evocative pay off &#8211; &#8220;Wine at all costs&#8221; &#8211; following verification on official [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[48,49,50],"class_list":["post-630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage-en","tag-branding-en","tag-positioning-en","tag-strategy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vino a tutti i costi - Vailati e Savarro<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vino a tutti i costi - Vailati e Savarro\" \/>\n<meta property=\"og:description\" content=\"For the Sfusi winery, now a point of reference in the Sempione area, we created a project starting from scratch, with market research for positioning and competition analysis, study of the concept product, creation and registration of the logo, naming and an evocative pay off &#8211; 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