{"id":636,"date":"2025-03-02T17:29:48","date_gmt":"2025-03-02T17:29:48","guid":{"rendered":"https:\/\/ves.staging.garden\/goethe-institut\/"},"modified":"2025-03-12T09:12:01","modified_gmt":"2025-03-12T09:12:01","slug":"goethe-institut","status":"publish","type":"post","link":"https:\/\/ves.staging.garden\/en\/goethe-institut\/","title":{"rendered":"Sustainable energy"},"content":{"rendered":"<h2>Period<\/h2>\n<p>From 2008 to date<\/p>\n<h2>Product<\/h2>\n<p>Promotion of all of the courses in the catalogue<\/p>\n<p>Search for direct and indirect competitors, analysis and positioning, study of the target audience, focus groups (students) for all of the products on offer, development of the creative elements of the ATL advertising campaign, application to relevant BTL materials, strategic media planning and buying, FB campaign and Google Adwords, post evaluation reporting.<\/p>\n<h2>Media<\/h2>\n<p>Out of home, daily newspapers, magazines, radio, digital campaign<\/p>\n<h2>Concept &amp; Rationale<\/h2>\n<p>The campaign uses a concept borrowed from the energy sector \u2013 the wind turbines typical of German landscapes \u2013 for a product that enriches and strengthens both the curriculum and individual profiles (the metaphor is that of rendering something or someone more energetic). Technology based on wind is also clean and, in a certain sense, can help you take off.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Period From 2008 to date Product Promotion of all of the courses in the catalogue Search for direct and indirect competitors, analysis and positioning, study of the target audience, focus groups (students) for all of the products on offer, development of the creative elements of the ATL advertising campaign, application to relevant BTL materials, strategic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[52,53,38],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-education-en","tag-analisys-en","tag-btl-en","tag-media-planning-buying-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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