{"id":643,"date":"2025-03-02T13:43:39","date_gmt":"2025-03-02T13:43:39","guid":{"rendered":"https:\/\/ves.staging.garden\/instituto-cervantes-io-centro\/"},"modified":"2025-03-12T08:53:49","modified_gmt":"2025-03-12T08:53:49","slug":"instituto-cervantes-milano","status":"publish","type":"post","link":"https:\/\/ves.staging.garden\/en\/instituto-cervantes-milano\/","title":{"rendered":"I’ll enter!"},"content":{"rendered":"

Adv campaign for Instituto Cervantes Milano new headquarters<\/h2>\n

Concept development and media planning strategy, selection and buying for an offline Adv campaign (OOH, subway, newsstands) communicating the new address of Instituto Cervantes Milano, in the convenient and central Missori area.<\/p>\n

The centrality of the new headquarters was highlighted by our creative concept which, starting from the broader idea of “centrality”, focused on the more specific meaning of the word “center” (cultural center, linguistic center \u2026). In a game of words with multiple meanings, it developed and reached the verb\/action \u201cto enter\u201d.<\/p>\n

The Headline selected for the campaign was actually: IO CENTRO (I\u2019ll enter!) :<\/h2>\n

\u201cl\u2019ll enter\u201d (in the institutional center of Hispanic culture in Milan)
\n\u201cI\u2019ll enter\u201d because I\u2019m involved on culture and language (Hispanic in Milan)
\n\u201cI\u2019ll enter\u201d it because it\u2019s is at the heart of the city
\n\u201cI\u2019ll enter\u201das an enthusiastic espression of recovery and involvement, after lockdown.
\nThe visual showed a pair of feet in sneakers taken from above, as they enter an ideal circle drawn on the ground, in the colors of IC brand.
\nThis message reached excellent visibility, thanks to Out of Home posters in the central and neighboring areas near Missori and in the subway (M3 circuit) and local magazines such as Vivimilano (Corriere della Sera).<\/p>\n","protected":false},"excerpt":{"rendered":"

Adv campaign for Instituto Cervantes Milano new headquarters Concept development and media planning strategy, selection and buying for an offline Adv campaign (OOH, subway, newsstands) communicating the new address of Instituto Cervantes Milano, in the convenient and central Missori area. The centrality of the new headquarters was highlighted by our creative concept which, starting from […]<\/p>\n","protected":false},"author":2,"featured_media":522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[38,39,40],"class_list":["post-643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-education-en","tag-media-planning-buying-en","tag-pr-en","tag-web-design-en"],"acf":[],"yoast_head":"\nI'll enter! - Vailati e Savarro<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I'll enter! - Vailati e Savarro\" \/>\n<meta property=\"og:description\" content=\"Adv campaign for Instituto Cervantes Milano new headquarters Concept development and media planning strategy, selection and buying for an offline Adv campaign (OOH, subway, newsstands) communicating the new address of Instituto Cervantes Milano, in the convenient and central Missori area. 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