Once upon a time, there was a very special communication agency: Vailati & Savarro.
And today, we reveal the secret behind this truly unique name.
Vision
We are advertisers. The real kind.
We are not here just to write headlines—we are here to leave a mark in people’s minds.
Our job is not to sell, but to create desire.
Not to communicate, but to be remembered.
Not to convince, but to spark a need before it even exists.
Mission
If your brand doesn’t evoke emotion, it doesn’t exist.
We live in an era where messages blur together, content overlaps, and attention vanishes in seconds.
The world doesn’t need another advertising campaign. It needs ideas that ignite and emotions that endure.
We don’t just make ads—we create and spread meaning.
We give brands a voice, a face, a soul.
We transform messages into symbols, products into experiences, consumers into followers.
We don’t just fill spaces—we occupy minds.
Real intelligence knows what to say, to whom, how, and when. It knows when a story should be told and when it should be lived instead. We are that intelligence.
We don’t chase trends—we anticipate them.
We don’t fill silences—we make them resonate.
We don’t persuade—we create desire.
We are Vailati & Savarro.
If a designer tells you “less is more”, an advertiser will tell you “buy more”.
Team
Passion and creativity: our DNA
We are a group of dreamers with our feet firmly on the ground. Passion drives us, creativity inspires us, and teamwork unites us.
Together, we create stories that move and projects that leave a mark.
Advertising is the greatest art form of the 20th century.
History
A story from another time: from 1998 to today.
Listen to our history
The year was 1998. It was the renowned Arturo Martinez—artist, art director, and mentor to Biagio—who first inspired two friends, Biagio Piccarolo and Fabrizio Ferrari, to bring their agency to life.
Martinez offered them an unconventional idea: to choose a name that truly reflected what mattered most to them.
And so, Vailati & Savarro was born—an homage to their beloved grandmothers, Veneranda Vailati and Isabella Savarro. Two extraordinary women who, with both strength and kindness, left an indelible mark on their lives.
Behind the founding of this agency lies a story of deep affection.
A connection to the past that embodies the very essence of VES: the importance of people, relationships, and the value of each individual.
Veneranda and Isabella were the backbone of their families—masters of the kitchen, but above all, pillars of love and resilience.
Today, their memory lives on here, a tribute to what should never be forgotten.
Since that day in 1998, we’ve come a long way!
Unforgettable moments, countless ideas sparked around the long table, fueled by steaming cups of coffee and electrifying brainstorming sessions.
Today, even as we connect over video calls, the enthusiasm remains unchanged.
Energy, passion, and creativity continue to be the beating heart of VES.
In 2014, new talents enriched the agency.
Samantha, a visionary with an elegant touch, reshaping the way we think.
Cristina, Senior Account Executive, the creative and organizational soul of the team.
And then came our collaborations with Simone and Stefano.
All of them, pillars who have helped us tackle the challenges of the new millennium with confidence and success.
And what about the grandmothers?
If they were still here today, what would they say about our “Tiratevela” campaign for Institut français Milano?
Or about our bold Play the World digital experience, where urban soundscapes set the stage for an innovative game?
Perhaps we’ll never know.
But one thing is certain…
At VES, we have never stopped putting people at the center.
In everything we do, we put our face—and our heart—into it.
With what we love to call our very own “Real Intelligence“.