Industries
We have worked across many industries. And yet, for none in particular.
Industries evolve. Great ideas endure. From travel to design, from culture to tech—we don’t follow sectors, we follow the right idea.
Advertising is the greatest art form of the 20th century.
Services
Services? No. Solutions that work.
From concept to execution, through strategy, branding, and creativity. We don’t sell processes—we sell the reason why people will remember you.
Having an idea is not enough. You need to know where to take it. We build strategies that don’t just stay on paper—they make things happen.
Less planning. More vision.
Creativity is not a lightbulb. It’s a switch that stays on. We don’t chase originality—we seek ideas that work. If it doesn’t make people stop and look, it’s not creativity.
You can have the most beautiful campaign in the world, but if no one sees it, it’s just a great outfit worn at home. We take you where it really matters: into the spotlight.
Digital is not a separate world. It’s part of everything.
If it doesn’t work on a smartphone, it doesn’t work at all.
PR is not just about being noticed. It only works when word-of-mouth happens naturally.
An event is truly successful when people remember it — even if they weren’t there.
The truth? You don’t need a consultant to tell you what you want to hear. You need one to tell you what you don’t want to hear.
If a designer tells you “less is more”, an advertiser will tell you “buy more”.
Clients
27 years of stories. 40 brands. One signature.
We have worked with a wide variety of brands, but the mark we leave is always the same.
What remains, beyond the logo, is the emotion.
Testimonial
Modesty is not our strong suit.
Fortunately, others speak for us.
We have bold ideas and even bolder clients. They tell the story of how we work. We simply do it.
Anna Kroymann
Head of language courses and certification at Goethe-Institut Italia 2008/2010
Working with Vailati&Savarro was a professional growth experience which exceeded my expectations. Their concept and communications proposals are perfectly ‘tailor-made’ and combine an in-depth knowledge of the sector and of the media with a creativity which is out of the ordinary… and the results are clear to see!
Adele Peri
Marketing and Pricing Director, Lufthansa Italia 2009/2014
We have realised some very interesting communications projects because we placed our trust in Vailati&Savarro’s sparkling proactivity. Creativity, professionalism and attention to detail also played a decisive role in achieving concrete results.
Denis Ivosevic
Director, Istria Tourist Board
Sometimes the creative ideas of the V&S team are a bit crazy, but it’s always a lucid kind of craziness which goes hand in hand with a strategic vision of the market.
Pascale Just
Manager Institut français Milano
We have a relationship of mutual trust with Vailati&Savarro, based on stimulating and productive dialogue, allowing us to challenge our certainties and reflect on our identity. The agency’s suggestions are audacious and always incisive.
Fabio Storer
Head of Communications and External Relations, Fondazione Fiera Milano
Vailati&Savarro’s innovative ideas always manage to interpret our requirements and transform them into concrete solutions.
Olga Poivre D’Arvor
Manager, Institut Français Milano 2012/2016
Everyone wants to work with someone who puts their heart, passion, courage and irony into taking on the reality of what is the market. Working alongside a firm like this is pure pleasure… Why? Because they’re professional, inventive, visionary and fun. In my opinion they’re… les meilleurs!
Clara Zanussi
PR & Marketing Director at Cushman & Wakefield during the 2001/2012 period
If you don’t try them you’ll never discover how the Vailati&Savarro team can surprise you! They understand your brief, interpret it and if necessary even go beyond it, suggesting ideas that really do meet your requirements. An agency which accompanies its proposals with a broader communications strategy, offering a list of action points and opportunities that won’t stop at the anachronistic ‘media mix’. Space for ideas!