L’isola che c’è in te

Goals

Brand awareness and commercial action (increase in ticket sales for the routes covered by Corsica Sardinia Ferries).

Activity

Design and implementation of a digital campaign, based on the interactive minisite designed ad hoc by the digital V&S department www.isolainte.it with a corresponding prize competition.

Concept & Rational

The focus of the experience is the choice of a path by the user, starting from the favorite island up to the ideal holiday type, at the end of which he can register and try to win one of the trips up for grabs. It also receives some useful tips based on the choices made. In this way, the main advantages of Corsica Sardinia Ferries are also highlighted – including customer care, the well-defined Green soul, attention to children and animals, the environment and the sea – enhancing them through a dynamic and interactive web interface.

Headline: L’isola che c’è in te.
Call to action: Play with Corsica Sardinia Ferries and compose your ideal travel by ferry on the island of your choice.
Pay off: Five dream islands are waiting for you. Choose yours.

Experience

An appealing and branded web interface offers an “engaging” game that offers the choice between the different islands-destinations reached by Corsica Sardinia Ferries; The different user profiles (family with children or animals, campers, couples, groups of friends, motorcyclists …); different types of ideal holidays. Registration for the competition allows everyone to download a coupon worth € 20 and the possibility, upon conclusion of the experience, to win one of 5 round trips. www.isolainte.it

Competition

The competition The island that is in you – active from May 6th to June 9th 2019 – developed by V&S is reserved for citizens of age based on the regulation available on the experience mini-site. The 5 all-inclusive return journeys (cars, board and cabin, port taxes for 4 people) will be available for departures by July 2020.