Revolutionize your french

The new campaign created to promote the courses and the other services of the Institut français Italia is based on the new central concept of “Revolution“.

We all know about the French Revolution, and France is a lively country indeed, fostering innovation in the cultural and social spheres.

We chose to use the concept of Revolution with reference mainly to the private sphere, focusing on “growth” and change. Studying French in THE center of excellence in Italy, the only institution part of the French Embassy (a true corner of France in Italy) is in fact a way to revolutionize your work curriculum, and to grow on a personal level.

The graphic strategy was based on the development of visuals with abstract, delicate, almost dreamlike features, to represent individual growth. Each visual with a strong symbolic value is customized for each area of ​​activity of the Institut français: Courses, Certifications, Culture.

At the center there is a symbolic character who, through the offer of IF Italia, has the opportunity to expand his world and his identity, both personal and professional, a transformation made evident in the dynamic posts (FB and IG minivideos).

The posts of the social campaign created between September and October 2023 for the 4 Institut français cities (Milan, Florence, Naples and Palermo), videos (see minivideo Brand Awareness  and minivideo Courses) and statics, granted excellent results in terms of average Cost Per Click on the link which reached 0.10.

Brand Awareness Video

Courses video