Play the World

Main goals

Creation of engagement on the territory for the communication of special fares in Asia and North America, expansion of business contacts for the sale of flights through promocode distribution (brand awareness, promotion flights, database expansion contact / newsletter thanks to the website implemented for the competition).

Key Concept

The sound of a city is an experience in itself, strong, and partly unconscious, which activates the recognition and makes your imagination fly. Vailati & Savarro has designed and built for Lufthansa a new, fun game based on the sound of twenty great destinations of Lufthansa, selected among the most fascinating and full of attractions city in the world, proposed with miniclip to hear and guess, even online via the www.playtheworld.it competition.

Guerrilla

The guerrilla marketing on the territory action, opened simultaneously with the online competition, has required the implementation of a young team in Turin, Bologna, Reggio Emilia, Milan and at the Venice Airport to make people play and to distribute promotional materials and promocode.

Summer edition

Given the success of the first edition of PlaytheWorld Lufthansa decided to replie the contest on autumn 2017, enriching the game with 8 new sunny destinations.
With the “Summer Time” version, the web experience has been enriched by 8 new city sounds to play with www.2playtheworld.it