Sustainable energy

Period

From 2008 to date

Product

Promotion of all of the courses in the catalogue

Search for direct and indirect competitors, analysis and positioning, study of the target audience, focus groups (students) for all of the products on offer, development of the creative elements of the ATL advertising campaign, application to relevant BTL materials, strategic media planning and buying, FB campaign and Google Adwords, post evaluation reporting.

Media

Out of home, daily newspapers, magazines, radio, digital campaign

Concept & Rationale

The campaign uses a concept borrowed from the energy sector – the wind turbines typical of German landscapes – for a product that enriches and strengthens both the curriculum and individual profiles (the metaphor is that of rendering something or someone more energetic). Technology based on wind is also clean and, in a certain sense, can help you take off.