Vino a tutti i costi

For the Sfusi winery, now a point of reference in the Sempione area, we created a project starting from scratch, with market research for positioning and competition analysis, study of the concept product, creation and registration of the logo, naming and an evocative pay off – “Wine at all costs” – following verification on official databases.

We also supervised the renovation of the interiors, choosing an unconventional and elegant design.

The winery, courageously born during the pandemic period, offers selected bottles and high-quality bulk wines, for the first time also foreign, Slovenian and French. We communicated this specificity both with local marketing activities, with large-format OOH ADV in strategic areas, and on social media and with a dedicated website. The producers were involved in ad hoc events.