Svizzeri dentro

Main goal

Brand awareness (SWISS – “Made of Switzerland”) and commercial action (increase in ticket sales for SWISS destinations)

Product

Improve SWISS International Airlines image and airlines tickets sale.

Activity

Concept and creativity for the digital campaign, based on an ad hoc mini-site svizzeridentro.it, with test and Competition + subsequent arrangement of creativity for Facebook Ads and native Adv (in-feed and widgets)

Concept & Rationale

The web experience proposed on the minisite svizzeridentro.it is focused in the “SWITZERITUDE”, that is the approach to life – and in the air travel during its various phases from the arrival at the airport until the landing at destination – that can reveal an attitude and values that are more or less “Swiss”.

The main Swiss values identified and approved by the SWISS marketing team are punctuality, courtesy, friendliness and organization. Considering these starting values, a fun experience was created consisting of an online minitest that allows us to discover how “Swiss” we are when we fly.

Headline: Discover the Swiss traveler in you!
Call to action: Take part in Svizzeridentro and try to win a SWISS flight for two people.
Pay off: Be pampered by SWISS and discover all the beauty of flying with us!

Experience Web: the online game is based on a mini-test composed of 6 questions, which guide the user to his own membership profile, witty and shareable on social media. Everyone is invited to register for the Svizzeri Dentro Competition, which is giving away 3 pairs of air tickets valid for intercontinental flights in over 100 destinations in the SWISS network. The minisite, made according to the client’s corporate guidelines, allows a quick use of the questions, simple tests in daily travel situations that highlight the percentage of “Swissness” or Italianness of each one. No matter what the result, the user will always be welcome and ideally pampered by the AirlineCompany.

Competition: Svizzeri Dentro Competition – active from May 8th to June 8th 2018 – is reserved for adult citizens according to the regulation available on the minisite. Tickets for the first, second and third place will be awarded to those who, drawn by June 30th 2018, have registered with truthful information.