Every season a unique story

For the Tourist Board for the City of Zagreb we create campaigns on Italian territory for the promotion of four important events, in different periods of the year, with strategic and media planning, adaptations of creativity for print and OOH campaigns, radio campaigns with the creation of voice-overs entirely managed by us (script creation, choice of speaker, coordination of activities at a selected recording studio, post-production, final choice of tracks to be submitted to the client). Furthermore, during the last two years we have combined media planning with editorial coordination work which has led to the release of several articles. See example

Example 20″ radio spot for Zagreb Classic 2023 campaign

Zagreb is a very culturally active city with important events for music and art lovers.

In addition to museums, exhibitions and artistic performances, there are four main events you shouldn’t miss to appreciate this city with a truly international spirit:

• Festival of Lights (spring)
• Zagreb Classic (summer)
• Artupunktura (autumn)
• Advent (winter)

For each one of these events Vailati&Savarro creates the best media strategy to optimize visibility and results, in accordance with the budget available.